And most importantly, don’t underestimate the power of creativity.

The key is to resonate with your audience and inspire engagement. Gather your team-because it’s time to start coming up with ad copy that wins attention. Craft Engaging Ad Copy & Stand-Out Creative Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Research Keywords for SearchĮffective paid media is tied to targeting the right keywords. Every user at every stage is valuable-and you have to make sure you’re creating paid media content that speaks to each audience type. Outline a TOFU/MOFU/BOFU Strategyĭesigning strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Having clearly defined goals in mind will help you focus on your brand’s key priorities.

Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there.

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